You can’t call an ad campaign successful if you don’t know what it returned. Tracking ROI doesn’t have to be complicated—you just need the right steps in place.

1. Start with clear goals
   Are you aiming for sales, leads, or brand awareness? Without a defined goal, ROI is meaningless. Decide what “success” looks like before spending a pound.
2. Set up conversion tracking
   Use tools like Google Tag Manager, Meta Pixel, or platform-specific trackers. Every click, lead form, or purchase should be recorded. This data is the foundation of ROI measurement.
3. Track actual revenue, not just clicks
   Clicks are nice, but they don’t pay the bills. Connect your CRM, e-commerce platform, or analytics tool so you can measure real sales from ads. Revenue tells the real story.
4. Calculate ROI the simple way
   The formula is straightforward:
   (Revenue from Ads – Cost of Ads) ÷ Cost of Ads x 100
   If you spent £1,000 and made £4,000, your ROI is 300%.
5. Look beyond surface numbers
   Sometimes ROI shows up over time. A lead captured today may close in a month. Track long-term performance so you don’t kill campaigns too early.