With new platforms popping up every year, it’s tempting to write off Facebook and Instagram ads. But here’s the truth: Meta ads are still crushing it in 2025, and here’s why.

First, the targeting is unmatched. Meta knows a lot about its users. Interests, behaviors, demographics—few platforms come close to that level of precision. If you know your audience, Meta helps you find them.

Second, creative formats keep evolving. Reels ads, instant forms, and shoppable posts let businesses connect with people in ways that feel native to the platform. Audiences are more likely to engage when ads look and feel like content.

Third, Meta is still where people hang out daily. TikTok may dominate headlines, but billions of people scroll Facebook and Instagram every single day. Attention is currency, and Meta still owns plenty of it.

Finally, cost efficiency makes it appealing. While ad prices have climbed, Meta still delivers a solid return compared to newer platforms where testing and learning curves are steep.

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