A retail business partnered with us to grow their brand presence and increase monthly revenue. Instead of focusing only on ads, we handled their full brand management, which included paid advertising, social media management, content creation, and account handling.
Strategy
The paid media side focused on Google Shopping Ads, ensuring products were showcased to customers with high purchase intent. We built a strong product feed with optimized titles, descriptions, and visuals, and used smart bidding to maximize conversions. Categories were segmented so that higher-performing products received more visibility and budget.Alongside ads, we managed the business’s social media accounts to strengthen brand presence and customer trust. This included creating original videos and photos, curating engaging posts, and building a consistent voice across platforms. The content was aligned with the ad campaigns, ensuring a unified message from discovery through to purchase.Daily monitoring across both ads and social ensured performance remained strong. We cut wasted spend using negative keywords, while continuously optimizing content and creatives to keep engagement high.
Challenge
The business had previously relied only on ads without a clear brand identity or content strategy. This led to inconsistent results, low customer trust, and wasted ad spend. They needed more than clicks — they needed a strong, recognizable brand presence that could convert and retain customers.
Our Role
We didn’t just run ads — we managed the brand end-to-end. From Google Shopping campaigns to social media content and daily performance monitoring, we handled: Paid advertising with optimized product feeds and smart bidding Content creation for ads and social platforms Full social media management to build credibility Continuous tracking and optimization to cut waste and boost returns
why it worked
Because everything worked together — not in silos. High-intent traffic from ads + trusted brand presence on social = more conversions Smart bidding and category segmentation ensured budget efficiency Consistent messaging across platforms built recognition and confidence The unified approach delivered both instant sales and long-term brand growth.
Takeaway
Managing the entire brand presence rather than just the ads delivered better results and long-term impact. The combination of paid media, content creation, and social management allowed the business not only to generate immediate revenue but also to strengthen its brand foundation for sustained growth.
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